Consumers who are always online tend to be willing consumers, alright, but when they are shown the same material over and again or too many stimulating creatives all at once, even the most catchy ad can become irrelevant, forgettable and maybe ...

Product quality, peer reviews, price, and seller reputation—all these are important factors that consumers look out for when making a purchase decision. But when the competition is between brands that are equally effective in showcasing these ...

We might hate to admit it, but at some point in our marketing careers, we have all questioned what our brand stands for, or if what it stands for is still the best way to go. As the marketing landscape changes, as more and more channels become ...

Some businesses choose to rely on conventional media for brand recall and reputation. Content marketing is different—it’s all about building customer relationships. You can target audiences at different stages of the marketing funnel, depending on ...

However, digital literacy does not equate to becoming coders, computer engineers, or whatnot. No, on the contrary, as we head deeper into the digital frontier, the dichotomy of “right-brain vs. left brain” is dissolving.