Academy logo
  • Articles
  • Events
  • Training
  • Resources
  • About Us
  • EN
    • English
    • Indonesian
    • Subscribe
    • Visit GetCraft

    • Content Marketing (9)
    • Native Advertising (5)
    • Influencer Marketing (3)
    • Sponsored Content (2)

    Trending Articles

    4 Questions to Help Shape Your 2020 Marketing Strategy

    4 Questions to Help Shape Your 2020 Marketing Strategy

    September 10, 2019 Content Marketing Featured

    The Right Way To Counter Bad Reviews From Customers

    The Right Way To Counter Bad Reviews From Customers

    September 17, 2018 Content Marketing Featured

    Marketing To Millennial Moms: A Guide For Content Marketers

    Marketing To Millennial Moms: A Guide For Content Marketers

    October 12, 2018 Content Marketing Sponsored Content Featured

    How To Create Videos For Different Types of Audiences

    How To Create Videos For Different Types of Audiences

    August 27, 2019 Content Marketing Video Content Featured

    Consistency Is Key: How To Establish A Brand Voice And Keep It Consistent

    October 1, 2024 | By GetCraft
    Webinar Feature Image (2) copy 3-5

    We might hate to admit it, but at some point in our marketing careers, we have all questioned what our brand stands for, or if what it stands for is still the best way to go. As the marketing landscape changes, as more and more channels become available for our message to be broadcast, the more we should double down on keeping a consistent identity when it comes to our communication.

    Also read: What is Content Marketing? What Types of Content Marketing Campaigns Can I Run?

    According to a report from Lucidpress, brands that have consistency in presentation are 3 to 4 times more likely to experience brand visibility. Furthermore, brand consistency is also attributed to increasing the revenue of brands by 23% on average.

    The secret to keeping this consistency is developing your organization’s brand voice. Or, if you’re more established, re-assessing if your brand voice is still relevant. (According to Unilever’s David Porter, if your company is 10 to 15 years old, it’s built wrong for today.)

    But what is a brand voice? In a nutshell, it is your company’s personality and culture, your sense of being, imbued into your brand communication. It is different from tone, as tone is the emotional inflection applied to your voice per communication material. Tone is adjustable, but your brand voice MUST be consistent.

    So how do you determine your brand voice?

    Start with the basics. Start with Why.

    The first thing you have to do is reflect on who you are as a company.

    The video went viral a decade ago, and you may already have heard of it, but Simon Sinek’s TED talk on “How Great Leaders Inspire Action” may be worth revisiting.

    The main takeaway of the talk: A solid voice emanates from a clear purpose.

    As an exercise, try whipping out a paper or a whiteboard and try to describe your brand based on what you deem it to be. Describe your brand in one sentence. (This should be able to answer the “Who are you as a brand?” question and should be useful for elevator pitches.)

    Native Advertising
    • Tweet

    Related Posts

    adrian-sava-184734-unsplash What Is The Role Of Content In E-Commerce?
    by GetCraft August 2, 2019
    Webinar Feature Image (2) copy 12-1 Why You Should Do Content Marketing and Sponsored Content
    by GetCraft August 1, 2019
    Webinar Feature Image (2) copy-6 Don’t Just Build An Audience, Build Connections
    by GetCraft August 1, 2019

    Trending Articles

    4 Questions to Help Shape Your 2020 Marketing Strategy

    4 Questions to Help Shape Your 2020 Marketing Strategy

    September 10, 2019 Content Marketing Featured

    The Right Way To Counter Bad Reviews From Customers

    The Right Way To Counter Bad Reviews From Customers

    September 17, 2018 Content Marketing Featured

    Marketing To Millennial Moms: A Guide For Content Marketers

    Marketing To Millennial Moms: A Guide For Content Marketers

    October 12, 2018 Content Marketing Sponsored Content Featured

    How To Create Videos For Different Types of Audiences

    How To Create Videos For Different Types of Audiences

    August 27, 2019 Content Marketing Video Content Featured

    Get better at marketing

    Subscribe to the Academy and get the latest marketing tips, trends, and insights to run successful campaigns.

    Subscribe
    Categories
    • Content Marketing
    • Native Advertisement
    • Influencer Marketing
    • Sponsored Content
    • Digital Marketing
    Visit GetCraft
    • Marketers
    • Media Buyers
    • Researchers
    • Tech Specialist
    • Writers & Editors
    • Designers
    • Influencers
    • Publishers
    • Videographers
    • Photographers
    • Tech Specialists
    Support
    • Help & FAQ
    • Terms & Conditions
    • About
    • Contact
    Follow
    Logo GetCraft-3
    Copyright © 2019 GetCRAFT