Academy by GetCraft | Content Marketing, Influencer Marketing, Sponsored Content, and Native Advertising Essentials.

Inbound marketing has been touted as the most effective online marketing model in the past decade. Inbound marketing focuses on creating content that pulls people toward your company and product, showing them that it is where they naturally want to ... Read More

August 2, 2019

What Is The Role Of Content In E-Commerce?

Content Marketing

What Is The Role Of Content In E-Commerce?

E-commerce in the Philippines is on a steady rise, with an expected annual growth rate of 12.0%, resulting in a market volume of over $1,300 million by 2022. While this boom is strongly driven by internet penetration, availability of e-commerce ...

By GetCraft August 2, 2019

How To Create High-Converting Landing Pages

Content Marketing

How To Create High-Converting Landing Pages

A high-converting landing page is critical to any content marketing strategy, and every marketer must know how to create one that works. But first: What exactly is a landing page? A landing page is a standalone page on your website where visitors ...

By GetCraft August 2, 2019

Please Stop Asking For Viral Videos

Content Marketing, Native Advertising

Please Stop Asking For Viral Videos

Here’s the bad news: You can’t create a viral video.

By GetCraft August 1, 2019

5 Cognitive Biases And How To Use Them To Your Marketing Advantage

Content Marketing

5 Cognitive Biases And How To Use Them To Your Marketing Advantage

To some, it means playing to your strengths. To others, it’s a matter of being self-aware that there are areas one may focus on too much to the detriment of others. Knowing your biases is a reminder to keep all your bases covered.

By GetCraft August 1, 2019