Why You Should Do Content Marketing and Sponsored Content

Marketers globally, all in the hope of cutting through banner blindness. We’ve identified content marketing opportunities and the benefits of doing them in a previous article. In another article, we listed 10 creative ways that you can run branded content and influencer marketing campaigns.

Through our network of content creators and sponsored content partners, we run thousands of campaigns for brands and therefore see firsthand the value of producing high-quality content and working with publishers and influencers. Here is a rundown of the all the reasons why you should do content marketing and sponsored content campaigns now:

• Content marketing and sponsored content allow you to communicate 50+ messages
• Content marketing and sponsored content help throughout the marketing funnel
• Content compounds over time, making them highly cost effective
• Sponsored content is proven to help build brand credibility
• Sponsored content lifts awareness and purchase intent
• Content marketing allows you to optimize over time
• They yield better average basket size than conventional media
• Content marketing helps you optimize paid media