Marketers globally, all in the hope of cutting through banner blindness. We’ve identified content marketing opportunities and the benefits of doing them in a previous article. In another article, we listed 10 creative ways that you can run branded content and influencer marketing campaigns.
Through our network of content creators and sponsored content partners, we run thousands of campaigns for brands and therefore see firsthand the value of producing high-quality content and working with publishers and influencers. Here is a rundown of the all the reasons why you should do content marketing and sponsored content campaigns now: